Our story · · 4 min read
AVA BAY: the story of Marrakech's first women-only day resort
Who are we? Discover the story, vision and values of AVA BAY, a wellness sanctuary for women and their children in the heart of La Palmeraie.

"Where women blossom, children marvel." Before it was an address, AVA BAY was an idea: a place that did not yet exist in Marrakech, and one that had long been awaited.
In the beginning, water
Facing the Atlas mountains, AVA BAY was born from the region's most precious resource: water. From the first drop that gave life to Ava, the first woman, the origin of all that is gentle and all that endures, a vision took shape in the heart of La Palmeraie. That of a cool oasis where women could, for a day, come back to themselves.
A place Marrakech was missing
Marrakech has hundreds of pools, spas and restaurants. But no place brought it all together in a setting designed for women, where you feel free, safe and expected all at once. And none truly answered the question every mother asks: "What about the children?"
AVA BAY answers both at once. It is Marrakech's first luxury women-only day resort: a premium wellness sanctuary where children are warmly welcomed, so that mothers can finally take time for themselves.
Three promises
Privacy. What happens at AVA BAY belongs to you alone. The estate is enclosed, access is controlled and photographing other guests is not allowed.
Exclusivity. Our capacity is deliberately limited. No crowds, no queues: every woman should be able to find her place, her calm and her own pace.
Freshness. An oasis designed against the Marrakech heat: water, shade, palm trees. Your body will remember what the mind forgets.
The estate
In the heart of La Palmeraie, the estate covers more than one and a half hectares. Around the pool, every space has its purpose: the Moroccan hammam, where steam and tradition restore what daily life quietly takes away; the private massage rooms; the hair and nail salon; a padel court; and La Table d'Ava, our Mediterranean restaurant, where every dish is prepared like one more treatment.
Our rituals bring together the most advanced protocols and ancestral wisdom: Korean hydra facial, Japanese head spa, Moroccan hammam, Thai massage. Every treatment is chosen for its results and delivered with intention.
Ava Land, because the best days are those where everyone thrives
Ava Land is the children's world, built with the same care as the rest of the estate. Baby club from 12 months, maze, creative workshops, Kids Spa, water play: looked after by professionals, children enjoy their own adventure while their mothers reconnect.
A week at AVA BAY
- Tuesday to Friday — Ladies Only: breakfast from 8.45am, pool, spa, hammam, massages, Head Spa and beauty, among women.
- Sundays — family brunch: the highlight of the week, by the water.
- On request — privatisation: birthdays, bachelorettes, baby showers, weddings, wellness retreats and corporate events.
Our philosophy
Here, nothing is rushed. Nothing is exposed. Everything is felt. We believe that a woman who takes care of herself takes care of everything around her, and that a single day can change the course of a week. It is a rebirth: yours.
Book your visit
AVA BAY is open Tuesday to Sunday, 8.45am to 7pm (closed on Mondays), in La Palmeraie. Places are limited: book online, by email at reservation@avabay-marrakech.com or on +212 6 55 05 64 05.

